Perfect Organics

Hi Everyone,

This past weekend I was in Washington D.C. and attended the Green Festival put on by Global Exchange and Co-op America. There was over 300 vendors that came to educate the public on how to "live green" and it attracted hundreds of people from the surrounding areas. While I was making my way around the festival, I was amazed at the variety of ways people can live eco-friendly lives, and one of the most popular ways for females was "green" fashion and beauty.

There was a whole section of the festival dedicated to "green" fashion and beauty -- from clothing companies using only organic fabrics to plastic surgeons using all "green" technology in their buildings. I had no idea so many companies in the beauty industry had taken such a stand on helping the enviornment, but what better way then to provide products woman use everyday in a "green" alternative.

For example, the company Perfect Organics. is a company that provides organic T-shirts and beauty products sold at your local Whole Foods Market. The owner, Deborah Claire, said her goal was to have a company that provides more of a lifestyle for those that want to live "green". She started off with only skin products but has revolved the company into one that provides skin products, make-up, and clothing.

"Our mission is simple: to create wholesome organic, vegan, multi-use products unrivaled in perfection, purity and effectiveness for men, women, and children," it says on their website. "We know that what you put on your skin has to be perfect because it can be easily absorbed directly into your body –that’s why you will never find chemical additives, artificial ingredients, fillers or synthetic preservatives of any kind in Perfect Organics.™"

Claire says her most popular products right now are her "karma" organic t-shirt and her "Perfect Organics" classic t-shirt.


The company has also been featured on Wendy Reiger's segment, Going Green, for NBC 4 in Washington D.C. as a great place to buy "green" gifts.


Other company's like, the first organic medical spa owned by Honi Borden, are taking on the industry of "green" plastic surgery and beauty enhancements. Her company not only sells natural skin care called Ah Shayh, but she has built her company in a way that promotes natural beauty enhancements. She says this eliminates lots of chemicals and electricity that are normally used in the process, yet still providing the same results.

There is also a local Washington D.C. spa that is promoting "green" beauty. The Nusta Spa on L street, is the first spa in America to receive the leadership in energy and environmental design award for being a green building. Everything from the bamboo floors to the products they use are "green".

Basically, "green" beauty is not just a trend anymore. It is a lifestyle that people are determined to live. Allure magazine, for example, has just published a whole section in their October issue on how to change your beauty routines to better the enviornment. Some of the easiest ones that I plan on doing are:

1. Air drying my hair instead of blow-drying everyday

2. Asking my hair stylist to use recycled foils in my hair when I am getting a highlight

3. using natural light during the day to put my make-up on instead of staying in the bathroom and turning on the light.

4. Buy jumbo size shampoo and conditioner bottles instead of smaller ones so that I don't have to restock so often.

Let's be honest -- it doesn't get any simpler than that.

See you next week with more on Green beauty and fashion!

Lauren